04.20.06

Apple’s New Business Plan

Posted in General at 9:52 pm

I think it’s funny that every pundit out there is attributing all sorts of complex reasons to Apple releasing Boot Camp. They’re going to eat Microsoft’s lunch, they’re going to switch to Windows, blah, blah, blah.

What seems amazingly obvious to me is that the reason for Boot Camp is no different than the reason they have the iTunes Music Store. This is the business model:

  1. Find something illegal people do on the Internets.
  2. Make a product or service that makes said illegal thing, a) legal and b) way easier than doing it yourself.
  3. Set the pricing such that the majority of said criminals will decide that it’s worth trading the money for their time for new legal product and/or service.
  4. Profit.

Boot Camp just makes it easier to get Windows and MacOS X on the same computer. It also just happens to require a Mac to do it. You win, Apple wins. It doesn’t hurt that it makes it somewhat easier to convince your boss to buy you a Mac. :)

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