06.16.05
WRAL.com - Food - Candy Industry’s Latest Target Is Fitness Market
WRAL.com - Food - Candy Industry’s Latest Target Is Fitness Market:
“Candy for fitness enthusiasts may sound like a contradiction in terms. But it doesn’t sound that way to candy makers who are targeting people seeking to boost athletic performance or quickly grab a jolt of energy.”
It will be interesting to see what kind of ingredients they use for these things. Like if they actually use reasonable stuff, like maltodextrine, dextrose and maybe real sugar rather than high fructose corn syrup.
My guess is, it’ll be terribly expensive and just as crappy as regular candy, but with some vitamins or ginseng.